If you want to sell a service/product online, you have to do it in three steps and in the following (and no different order):
- ensure that the service is of use to “one” customer
- ensure that the service is of use to a “group” of customers (i.e. some additional value is available to each individual customer from the fact that a “group” of people are using that service)
- think of ways to monetize this service

A few of our fellow bloggers have followed this model where by they offered their service free to the people visiting their blog (step 1), they set up a forum where the users of that service could have discussions about how they are using that service (step 2), once it was clear that users of the service were deriving a lot of value from the service did they go ahead and made the service paid (step 3). It might seem that the 3-step process is quite obvious, but when it comes to putting it into practice, the first thought that comes to the head for a lot of us is “how can I make most money”. In reality, that kind of mentality never leads to success.

Any thoughts/comments are welcome.

Exhibit 1: 12:12pm PT to 12:22pm PT – ES declined on decreasing volume. So, one would expect the decline to stop soon, which is what happened because ES then went sideways. Good – this is what we would expect.

Exhibit 2: 12:28pm PT to 12:38pm PT – ES declined 4 points in 10 minutes on increasing volume. One would expect ES go keep going down as the momentum is building. However not only does the tape stop going down all of a sudden, but it also reverses. This is tape manipulation.

Exhibit 3: 12:47pm PT to 12:47pm PT – ES again melts up on decreasing volume. One would expect it to stop doing so and reverse. But it doesn’t. This is again tape manipulation.

Finally, folks – how about some love shared once you are done reading this stuff. Thank you

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